[about]

Lauren Papanos is a registered dietitian passionate about helping you reclaim your health so that you can thrive from within. She founded Functional Fueling Nutrition to offer integrative PCOS & Thyroid Dietitian services to women who have hormone imbalances, digestive issues, feel discontent with their health, and want to have more clarity on how to feel better. FFN is focused on getting to your root cause sourced from real data and creating protocols to produce actual results. They help women gain the tools and insight they need to feel strong, confident, and in tune with their own bodies in order to live their healthiest and happiest life.

[Project scope]

Marketing Strategy Development, Creative Direction for Brand Photoshoot, + Rebrand Consulting

[goals]

Lauren came to us with the goals of 1. attracting her ideal client and 2. feeling more connected to the visual aesthetic and verbal messaging of her brand. 

[solution]

We collaborated with FFN to produce a detailed marketing strategy, rebrand their existing logo suite and color palette, and creatively dream up a new photoshoot to produce content that compliments the new brand and can be used across existing marketing channels. The root of our work with Lauren started with getting to truly understand her target audience and begin the process of building a brand that would authentically attract those individuals.

We also developed this repositioning with the intention of helping Lauren separate from your typical "dietician" IG page in terms of the content strategy and messaging we used. In a field that either lacks substance, a strong aesthetic or, the other extreme, is overwhelmingly scientific and too stiff, we helped FNN feel both aspirational and relatable.

Through Lauren's brand presence she not only attracts her dream clients effortlessly, she also invites her community into becoming their healthiest, highest version of themselves. Health is hot - we helped her brand communicate that.