IT'S TIME TO QUIT BINGING "MARKETING TIPS" on IG + TIKTOK
idk who needs to hear this but...
Overwhelmed, busy biz owners understandably turn to self-proclaimed “social media experts” to determine their next marketing direction. Before long, their once distinctive brand begins to blend in among the crowd. This is the hard truth: there is not one correct path to social marketing success. There is no magic pill that will 10X your business overnight. Marketing is never a one-size-fits-all approach. It's an intentional, intuitive, and most importantly, an entirely individualized series of actions designed to cultivate real change within your business. Meaningful marketing starts with moving away from the masses, clarifying who your brand is, and what makes it truly distinguishable.
take back your time
leave it to the professionals
At Wilona, we pride ourselves on our ability to integrate customized creativity as a major asset in our work. Through years of trial and error, we have designed our own methods to reinvent brands, curate social strategies, and refine your messaging to actually make waves in your industry. We blend creative strategy with statistical evidence, forging a unique combination of both the tangible and intangible elements of success. In all we do, we triumph creative, non-traditional strategies over cookie-cutter solutions, allowing us to leverage digital platforms and grow your business beyond your wildest dreams.
MARKETING THAT MAKES YOU FEEl
BUILDING [DISTINGUISHABLE] BRANDS IS OUR THING
Your followers can be more than just your fans. In fact, we’re more concerned with content that impacts business performance, not just likes and follows.
Our services aren’t just for vibes or pretty Instagram feeds (although that comes with it too) our strategies and touchpoints are designed with data research, business goals, and intentionality as our north star.
fig. 001
SOCIAL MEDIA MANAGEMENT
martketing consulting
CHIEF MARKETING OFFICER
This Package Includes...
- 1:1 Brand Voice Discovery and messaging strategy
- individualized strategy for your burning marketing questions
- countless hours back into your schedule
- specific focus on marketing funnels, brand path, and differentiation
- Quarterly Campaign Concepts And Briefs
- brand visuals realignment and development
- Website Build-Out Or Refresh
- Physical Marketing In Brick And Mortar And/Or DTC Shipping Experiences, (Ie. Merchandise Design And Development, Interior Design Marketing Consulting, Product Packaging Development, & Event Consulting)
CUSTOM PRICING APPLIED PER PROJECT
marketing consulting
Signature Services
SOCIAL MEDIA MANAGEMENT
MARTKETING CONSULTING
chief marketing officer
This Package Includes...
- all the rewards of a full time marketing employee, without the stress and cost
- a full service marketing team in your back pocket for any need you may have
- Countless Hours Back Into Your Schedule
- Quarterly Campaign Concepts And Briefs
- All-Inclusive Social Media Management on IG and TikTok
- Email Marketing
- Monthly Or Quarterly Content Photoshoot Planning Deck
- Optional add ons: Paid Advertising, Brand Ambassador Programs, Influencer Marketing Campaigns, and/or User-Generated Content Sourcing
custom pricing applied per project
chief marketing officer
Signature Services
"In just a few short days, I had more inquiries than ever before..."
In just a few short days, I had more inquiries than ever before. Not only more inquiries, but a higher rate of conversions and (most importantly) every one of those clients is my ideal customer…. I can confidently say she is truly the best and is someone everyone should have on their team.
Lauren Papanos MS, RD, CSSD
Founder of functional fueling nutrition
In just a few short days, I had more inquiries than ever before. Not only more inquiries, but a higher rate of conversions and (most importantly) every one of those clients is my ideal customer…. I can confidently say she is truly the best and is someone everyone should have on their team.
"we were able to grow in a way that felt organic & our engagement rate soared!"
sam moss
Founder of keen
content creation & Development
Content creation makes or breaks digital brand presence. Imagine having quarterly or monthly content batches directly delivered to you. With a variety of forms of content, executed by experts (us) who have an eye for this sort of thing, trust that your creative content will help you stand out from the crowd and complement your social strategy.
Starting at $1,500 / Month →
SMS Marketing
Research shows that SMS (or text message) Marketing open rates are as high as 98%, which is higher than any other marketing channel. Stand out from the noise and close the gap between your brand and your ideal customer by reaching them in a direct, effective way.
Starting at $750 / Month →
mentorship calls
Want to pick our founder’s brain? Book a 60 min Zoom call with Ashley to ask her whatever you’re looking to gain more clarity on. This could range from marketing questions, career advice, etc.
Starting at $250 / 1 Hr →
Brand Photoshoot Planning
Have the time or desire to manage your own social media but feel that you lack direction, consistency, and creativity? We’ll plan it for you! Receive a simplified version of our marketing strategy for full-service clients, best practices, and recurring recommendations with monthly content ideation calendars.
Starting at $350 →
pinterest management
Ready to be consistent on one of the largest search engine platforms in digital marketing? We don’t blame you. Let us handle your Pinterest presence for you. We will form and implement on content strategy to confidently attract more traffic to your website.
Starting at $1,500 / Month →
email marketing
Did you know that email marketing has some of the highest conversion rates, and consequently, the highest returns on investment, compared to many alternative forms of digital marketing? Get serious about your email strategy through creative design, enticing copy, and click-worthy content.
Starting at $1,500 / Month →
A La Carte
For those looking for little something ~extra~ or on the side.
Have a photoshoot coming up? Take the stress out of planning and protect the investment into your shoot by developing a detailed game plan beforehand. After having a strategy call we’ll develop a creative direction that comes with a mood board, shoot list, prop list, and more. Head into your next shoot with confidence, efficiency, and identified content needs that tie back to your overarching marketing goals.
Starting at $300 →
Ready to be consistent on one of the largest search engine platforms in digital marketing? We don’t blame you. Let us handle your Pinterest presence for you. We will form and implement on content strategy to confidently attract more traffic to your website.
Starting at $1,500 / Month →
Want to pick our founder’s brain? Book a 60 min Zoom call with Ashley to ask her whatever you’re looking to gain more clarity on. This could range from marketing questions, career advice, etc.
Starting at $250 / 1 Hr →
Content creation makes or breaks digital brand presence. Imagine having quarterly or monthly content batches directly delivered to you. With a variety of forms of content, executed by experts (us) who have an eye for this sort of thing, trust that your creative content will help you stand out from the crowd and complement your social strategy.
Starting at $1,500 / Month →
Did you know that email marketing has some of the highest conversion rates, and consequently, the highest returns on investment, compared to many alternative forms of digital marketing? Get serious about your email strategy through creative design, enticing copy, and click-worthy content.
Starting at $1,500 / Month →
Research shows that SMS (or text message) Marketing open rates are as high as 98%, which is higher than any other marketing channel. Stand out from the noise and close the gap between your brand and your ideal customer by reaching them in a direct, effective way.
Starting at $750 / Month →
1:1 coaching
For the individual looking to touch base with an expert for guidance, brainstorming, and recommendations. Consider Ashley your social media coach/marketing therapist (a term coined by many coaching clients).
For the individual seeking clear direction, inspiration, and accountability when it comes to consistency with social media. This biz owner is ready to take action but doesn’t know where to start or how to stay in the flow of content creation.
For the individual craving the best of both worlds with options 001 + 002 but is ready to take their social media platforms to a whole other level. This Tier is created for the biz owner who wants to intentionally elevate while staying in alignment with the values and goals of their brand.
Intended for solopreneurs or smaller brands who have the ability to manage their own Instagram and/or TikTok but are in need of support when it comes to bolstering up their social presence. In contrast to signature a la carte services, coaching packages are designed to be done with you vs done for you. These packages are ideal for businesses not yet ready to invest in full social management or for personal-focused brands who want to be more involved in their content output.
tier 001 [support]
TIER 002 [systems]
TIER 003 [SUPPORT, systems, strategy]
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highly coveted & highly converting
Starting at $350 per month
working with wilona is a business-altering decision.
before
after
- You feel confused about what to post and drained creatively.
- You're finding difficulty in defining your brand identity.
- You aren’t attracting your ideal customer.
- Your audience is disengaged and sales are suffering.
- You are putting countless hours and effort into social, but aren’t seeing any return.
- You have a creative social media presence people rave about.
- Your brand story is meaningful and distinguishable.
- Your ideal customers are magnetized to your brand.
- You have a loyal community that positively impacts business.
- Your DFY investment provides you with brand recognition and more money without risking any authenticity.
FAQ's
We get this one a lot! Our consulting package is designed for more temporary launches, rebrands, campaigns, etc or to work on a specific area of marketing/brand development from a more advisory role. Our CMO package is a longer-term retainer designed to manage all touch points of your marketing from top to bottom. It also includes social media management whereas consulting excludes those services.
This is the difference between done-for-you and done-with-you services! The latter requires much more collaboration and client work. Our done-for-you social management services are designed for clients who still want to have input into their social media presence but prefer for us to handle scheduling, copywriting, and community management for them. On the other hand, social coaching is more guidance and ideation-focused.
Yes! We offer a variety of content development services that we customize based on your specific needs. Services range from creative direction and photoshoot planning to actually executing the shoot ourselves and producing a variety of content forms to be delivered to you.
Yes! All the time. We work with marketing teams, graphic designers, copywriters, sales teams, photographers/videographers, and other creative professionals. Our holistic approach to and marketing requires collaboration from all sides. We are more than happy to accommodate partnering with any existing team, employee, or freelancer.
Social coaching! This service provides clients with a custom strategy, recommendations, and posting ideas to reach their social media goals without the frustration or confusion of trying to do it all on their own.
We’d love to! This is an especially popular service for our personal brand clients. Take the stress and pressure out of photoshoots with custom mood boards, shoot lists, and creative direction. We have experience collaborating with talented photographers to make sure this process is seamless and all parties understand the vision. Plus, we are available to do this service virtually/don’t have to be at the physical shoot in order to plan and prep it for you!
Definitely! Book a mentorship meeting with our founder and lead strategist, Ashley, and she’ll be all yours for the entire hour.
We are based in San Diego, California but serve clients worldwide. All our services have the capability of being operated and completed virtually.
ep 02: Progress over perfection - 5 tips to just start
Marketing and mindset, they go hand in hand. If you're looking to uplevel your confidence along with your strategy, you've come to the right place. Tune into "Do the Thought Work" - a weekly podcast that believes self-development and mind management are the gateway to a successful career and life.
listen to
the [podcast]
EP 26: be the ceo of your own life
ep 48: how to become the highest version of yourself
